Quite a handsome man

Saying you are an SEO specialist or an Inbound Marketing Specialist is not as straightforward as saying you are a doctor or a lawyer. Once I was trying to explain my job to my cousin, who has a very refined English humor. This was his conclusion:

 

So, if I search for ‘asshole’ in Google I will find your picture. Right?

 

Right.

Since then I have been able to explain my job with more or less grace to those outside the field except for… when a cute girl asks me in a bar. I don’t know what it is, but I always end up with a very low satisfaction feeling after I explain ‘what I do for a living’ to a girl in a club. So I decided to do something about it, and here’s where my cousin’s comment comes into play.

Believe it or not, ‘asshole’ is a pretty competitive keyword. Even if I would want to rank my picture for the search term ‘asshole’ it would take me a fair amount of work and time to achieve. But what if instead of ‘asshole’ I would target a less competitive and somewhat more flattering term. Something like ‘considerably good looking man’ or ‘Quite a handsome man’?

If I achieved having my picture showing up when googling ‘quite a handsome man’, I would be able to pull off a significantly cheekier (and hopefully much more charming) answer and, ultimately, raise my levels of satisfaction when explaining my profession. Including the word ‘quite’ not only makes it easier to rank for but also adds a slight touch of humbleness to the equation. Brilliant!

 

This is the picture I will use to target ‘quite a handsome man’

Obviously I have included the term ‘quite a handsome man’  in the page title and content of this post, as well as in the file name and alt attribute of the image above. Basic SEO, but it should do the trick.

 

UPDATE:  Bingo! #1 on both Organic and Google images. I can now explain my profession in a way that is both easy to understand and cheeky. Mission accomplished.

Best Mozcon 2013 Quotes

Mozcon 2013 is bringing an amazing amount of knowledge, tips and trips to all of us inbound marketing fans. But what are the best quotes of this edition of Mozcon? Let’s get them all together in one post! Leave your favorite quotes in the comment section and I will be adding them when the Mozcon’s great wifi allows.

[quote author=”Avinash Kaushik” link=”https://twitter.com/avinash”]

Number of FB fans is a shitty fucking stupid metric

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[quote author=”Carrie Gouldin” link=”https://twitter.com/thinkgeek”]

With great metrics comes great responsibility

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[quote author=”Annie Cushing” link=”https://twitter.com/AnnieCushing”]

Don’t waste my time or I’ll punch you in the throat

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[quote author=”Mackenzie Fogelson” link=”https://twitter.com/mackfogelson”]

Create a page and SEO the shit out of it!

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[quote author=”Aaron Wheeler” link=”aaron_wheeler “]

Create great content. Great help content

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[quote author=”Phil Nottingham” link=”https://twitter.com/philnottingham”]

You don’t have to do everything at once, but do it well

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[quote author=”Phil Nottingham” link=”https://twitter.com/philnottingham”]

To find Phil Nottingham on FB Graph Google “SEO in London who looks a bit like any character from Lord of the Rings”

[/quote]

[quote author=”Annie Cushing” link=”https://twitter.com/AnnieCushing”]

When your boss is coming at you saying ‘you suck, you suck’ it’s not the time to say ‘oh wait, oh wait, it’s not provided!’

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