Some speeches can leave you absolutely… speechless. I personally feel fascinated by the power of a well structured convincing argument and try to achieve the same results when articulating my persuasive messages. In that sense, I consider’s Anthony Weston‘s Rulebook for Arguments an incredibly helpful book which I recommend to anyone interested in writing persuasive arguments. I […]

If you ask anyone what SEO stands for, they’ll usually say, “search engine optimization.” This answer makes absolute sense, since it refers to the original meaning of SEO when it was coined back in the 90’s. In those days, webmasters kept themselves busy trying to make their websites as flashy and attractive as they could […]

Some time ago (not so long, just a few years) you could achieve SEO success with some basic tactics. Build a website, throw in some related content, manually build some links and you could achieve some decent rankings. The most successful players were usually the ones that could think of the smarter link building tactics. […]