The best professional mentor I ever had

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If you close your eyes and try to think of people that have had a positive influence in your character and professional skills, I’m sure a few faces will come to mind. The ones that pushed you out of your confort zone and coached you until that confort zone became larger, on so did your confidence. The ones that offered you a role model to follow and inspired you to try harder and work smarter to become the professional you wanted to be. Or the ones that simply showed you how to enjoy doing what you do for a living, because life’s to short to be doing otherwise. When I close my eyes and think of the best professional mentor I’ve had in my career, the following image comes to my mind Admittedly, I could have asked for a professional mentor that would evoke less visually disturbing images (the above is the least disturbing I could find). But in terms of professional mentoring qualities, I couldn’t have asked for more. I’m sure you didn’t come to this post just to see disturbing images, so here are the 5 main things I learned from fannybaws. 1. Let your team take responsibility and […]

Epic Speeches

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Some speeches can leave you absolutely… speechless. I personally feel fascinated by the power of a well structured convincing argument and try to achieve the same results when articulating my persuasive messages. In that sense, I consider’s Anthony Weston‘s Rulebook for Arguments an incredibly helpful book which I recommend to anyone interested in writing persuasive arguments. I also have a special place in my heart for those speeches that manage to persuade you with the power of emotion or just plain oratory awesomeness. So I decided to put together my favourite speeches. What about you? Do you have a favourite speech? Let me know in the comments!   William Wallace: Address to Scottish Army at Stirling   Aye, fight and you may die. Run and you’ll live — at least a while. And dying in your beds many years from now, would you be willing to trade all the days from this day to that for one chance, just one chance to come back here and tell our enemies that they may take our lives, but they’ll never take our freedom!!! Charlie Chaplin’s final speech in The Great Dictator I’m sorry but I don’t want to be an emperor. That’s not my […]

Quite a handsome man

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Saying you are an SEO specialist or an Inbound Marketing Specialist is not as straightforward as saying you are a doctor or a lawyer. Once I was trying to explain my job to my cousin, who has a very refined English humor. This was his conclusion:   So, if I search for ‘asshole’ in Google I will find your picture. Right?   Right. Since then I have been able to explain my job with more or less grace to those outside the field except for… when a cute girl asks me in a bar. I don’t know what it is, but I always end up with a very low satisfaction feeling after I explain ‘what I do for a living’ to a girl in a club. So I decided to do something about it, and here’s where my cousin’s comment comes into play. Believe it or not, ‘asshole’ is a pretty competitive keyword. Even if I would want to rank my picture for the search term ‘asshole’ it would take me a fair amount of work and time to achieve. But what if instead of ‘asshole’ I would target a less competitive and somewhat more flattering term. Something like ‘considerably […]

SEO Jokes

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I should really start posting more… But it’s Friday and I don’t really feel like writing so here go some SEO jokes 😉   Source: Brittany Leaning @ Hubspot Source: The Next Web Source: 9 Gag And my favourite! Source: Huamarketing

Best Mozcon 2013 Quotes

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Mozcon 2013 is bringing an amazing amount of knowledge, tips and trips to all of us inbound marketing fans. But what are the best quotes of this edition of Mozcon? Let’s get them all together in one post! Leave your favorite quotes in the comment section and I will be adding them when the Mozcon’s great wifi allows. [quote author=”Avinash Kaushik” link=””] Number of FB fans is a shitty fucking stupid metric [/quote]   [quote author=”Carrie Gouldin” link=””] With great metrics comes great responsibility [/quote] [quote author=”Annie Cushing” link=””] Don’t waste my time or I’ll punch you in the throat [/quote] [quote author=”Mackenzie Fogelson” link=””] Create a page and SEO the shit out of it! [/quote] [quote author=”Aaron Wheeler” link=”aaron_wheeler “] Create great content. Great help content [/quote] [quote author=”Phil Nottingham” link=””] You don’t have to do everything at once, but do it well [/quote] [quote author=”Phil Nottingham” link=””] To find Phil Nottingham on FB Graph Google “SEO in London who looks a bit like any character from Lord of the Rings” [/quote] [quote author=”Annie Cushing” link=””] When your boss is coming at you saying ‘you suck, you suck’ it’s not the time to say ‘oh wait, oh wait, it’s […]

Search experience optimization is the future of SEO

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If you ask anyone what SEO stands for, they’ll usually say, “search engine optimization.” This answer makes absolute sense, since it refers to the original meaning of SEO when it was coined back in the 90’s. In those days, webmasters kept themselves busy trying to make their websites as flashy and attractive as they could using the technology of the time. (If you are feeling nostalgic for some 90’s retro web design, I recommend visiting the Space Jam official website.) Search engines hadn’t been around for long, so their ability to crawl, index and make semantic sense of pages was far from sophisticated. And truth is, websites of that time didn’t make things easier for search engines. (I dare you to find one meta tag on the Space Jam official website!) In light of this situation, and with the increased popularity of search engines, Search Engine Optimization was born and webmasters began to optimize their pages for search engines. Technical changes that made your pages more search-engine friendly could give you a significant advantage and make you rank for key phrases that a growing amount of “websurfers” typed into those primitive search boxes. As one could have expected, many tried […]

From SEO tactics to a SEO strategy in 2013

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Some time ago (not so long, just a few years) you could achieve SEO success with some basic tactics. Build a website, throw in some related content, manually build some links and you could achieve some decent rankings. The most successful players were usually the ones that could think of the smarter link building tactics. But in recent years, the rules of the game have changed turning SEO into something increasingly complex where tactics alone just don’t cut it anymore. This is why several voices in the SEO industry are underlining the importance of having a defined SEO strategy that supports long term sustainable growth. Step 1: Define your strategy! Your first step should be deciding what will be your strategy. There are several types of strategies and making a choice is important to help you set a direction and priorities. Of course, you can choose for a combination, that’s ok. In fact, it is an excellent idea to diversify as it will make your strategy less vulnerable to future changes. What’s important is that you know what your strategy is and you clearly define it. Let’s see some SEO strategy examples: Content creation strategy Content Marketing (which is nothing […]