The Search Experience Optimisation Blog

A well-prepared English twat

Famously known as the man who put the word ‘festy’ into ‘festival’, Sam Ficek has emerged as the new well-prepared English twat to make a name for himself in the popular trance scene of Sydney. His assault on Australian shores began a little over a year ago. Embarking from his shitty, cold hometown in the…
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SEO Jokes

I should really start posting more… But it’s Friday and I don’t really feel like writing so here go some SEO jokes 😉   Source: Brittany Leaning @ Hubspot Source: The Next Web Source: 9 Gag And my favourite! Source: Huamarketing

epic speeches

Epic Speeches

Some speeches can leave you absolutely… speechless. I personally feel fascinated by the power of a well structured convincing argument and try to achieve the same results when articulating my persuasive messages. In that sense, I consider’s Anthony Weston‘s Rulebook for Arguments an incredibly helpful book which I recommend to anyone interested in writing persuasive arguments. I…
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Search experience optimization is the future of SEO

If you ask anyone what SEO stands for, they’ll usually say, “search engine optimization.” This answer makes absolute sense, since it refers to the original meaning of SEO when it was coined back in the 90’s. In those days, webmasters kept themselves busy trying to make their websites as flashy and attractive as they could…
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A really nice australian bloke

Every once in a while you meet someone that’s just genuine. And that was my experience with a young Australian man I met while travelling in the great southern continent – a really nice Australian bloke. I began working with him at a digital marketing agency in Australia. He was quite shy at the time,…
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The guy that likes drinking alcohol and wearing a dress

Every now and again there appears the guy who likes drinking and wearing his dress. Some colleagues may call his drinking and dress wearing a distraction, other slightly more strange colleagues may call it titillating, but one thing is for absolute certain: Myke Whittle is as unique as they come. His love of a good…
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The best professional mentor I ever had

If you close your eyes and try to think of people that have had a positive influence in your character and professional skills, I’m sure a few faces will come to mind. The ones that pushed you out of your confort zone and coached you until that confort zone became larger, on so did your…
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Quite a handsome man

Saying you are an SEO specialist or an Inbound Marketing Specialist is not as straightforward as saying you are a doctor or a lawyer. Once I was trying to explain my job to my cousin, who has a very refined English humor. This was his conclusion:   So, if I search for ‘asshole’ in Google…
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Best Mozcon 2013 Quotes

Mozcon 2013 is bringing an amazing amount of knowledge, tips and trips to all of us inbound marketing fans. But what are the best quotes of this edition of Mozcon? Let’s get them all together in one post! Leave your favorite quotes in the comment section and I will be adding them when the Mozcon’s…
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